This denial does not negate the existence of the deal in the end..!
A Sony official denies rumors of acquiring FromSoftware, developer Elden Rings
Recently, all odds were that Sony would finalize the acquisition of Elden Ring developer FromSoftware, the Japanese development studio. This possibility has fueled the acquisition war that is still raging, with some images and rumors of a major acquisition by Sony.
The latest statement that made many analysts and journalists believe that Sony will acquire developer Elden Rings is Kojima’s own denial of Sony’s acquisition of his company Kojima Production, after a photo of his last game appeared among Sony’s exclusive titles.
Then, a new report was published by famous game analyst, insider and CEO of Kantan Games, a consultancy specializing in the gaming industry, Dr. Serkan Toto, about hearing a rumor that Sony’s next acquisition will be on Kadokawa Corporation, the parent company of FromSoftware studio.
Then came the photo of the third-party liaison with the PlayStation, Shauni Benson, who tweeted a picture of her next to a statue of Melania in the Elden Ring game. Which was interpreted by some as a hint or suspense about the validity of rumors that were circulated about Sony’s acquisition of developer Elden Rings.
But Sony official Shauni Benson quickly dismissed rumors of Sony’s acquisition of FromSoftware, confirming that it was just an innocent tweet she posted over the weekend and said:
To wrap it up… I’m just a huge fan of the game.
It was my first day in the office and I saw a statue next to my colleague’s desk. nothing else! Please note that it is my responsibility to purchase content developed by third parties. And not studios, because we’re a completely different team!
Despite Benson’s attempts to bring the matter to an end, a large group of gamers is still adamant about announcing an alliance between Kadokawa Corporation, the parent company of FromSoftware, and Sony, akin to an indirect partial acquisition.
In general, the denial of this employee does not mean denying the acquisition because she belongs to another team, as these large acquisitions are cooked in the offices of Sony’s leaders in complete secrecy without the knowledge of the employees, and are disclosed after the full completion of the deal.